From the founder
As a professional guitarist, I wanted an amp that had the following attributes:
- Great clean tone.
- Great edge-of-breakup tone.
- Great lead overdrive tone.
- Great spring reverb.
- Simple interface.
- Not too heavy to carry around.
- Enough volume for any gig, but doesn't need to be cranked to sound good.
I was never able to find such an amp on the market. Other amps always either sounded too dull on the clean channel, too scooped on the lead, or too muddy in the reverb. They were either too heavy to carry, not loud enough, or only sounded good loud. Or they had to be excessively tweaked through numerous knobs and switches to get a reasonable tone.
Many guitarists, presumably having given up on trying to find an amp with both a good clean and lead channel, settle for a purely clean amp and use a solid state distortion pedal for their lead tone. But I have never been satisfied with the overdrive sound from pedals. There is something magical and musical about the sound and feel of overdriven valves. And because of the pleasing nature of the harmonics they produce, their clipping circuits don't need aggressive tonal compensation which enables them to sound a lot more balanced in the midrange than their solid state counterparts.
Having established that there was no amp in the market that satisfied me, I had no choice but to design and build my own. Luckily I also had exactly the right skill set to make it happen. I am a professional guitarist, have a PhD in mathematics, have many years of experience in audio electronics, and have worked as an engineer in Silicon Valley for one of the biggest tech companies.
My amps are custom made, one at a time, by me, in my workshop in North London. The cabinets are also handmade locally by a skilled carpenter. Each amp undergoes rigorous testing in my lab to ensure it will provide a lifetime of reliable service. My products are of unsurpassed quality, and I stand by that statement by offering a Limited Lifetime Warranty.